Welcome to our website

Welcome to our website. Our goal is to offer you the very best products, advice and service. We carry several lines of Elk River Rods which we have in-stock and ready to ship. We custom build "one-of-a-kind" rods to perform or look however you would like. We also have a full service tackle shop with line winding, clothing, reels and much more.

If you would like to learn more about us, please watch the video below or just give us a call and ask. Thank you for choosing Elk River Custom Rods & Tackle.



  • Top Notch craftsmanship from Phillips, Wisconsin
  • Friendly and knowledgeable customer service
  • Unique Tru-Kast Guide System
  • Full blank through construction
  • Many unique gift packages and personalized rods
  • Over 95 rod models available for immediate shipment
  • Personalized & Custom built rods ship in 3 - 4 weeks
  • $10 Rod Shipping anywhere in the U.S.
  • 5 Year "No-Hassle" Warranty (Simple and Inclusive)
  • Full Service Tackle Shop - Including "ready-to-fish" packages.
  • Professional advice on rod selection or design

Have more questions? Click Here.


Why Choose an Elk River Custom Rod?

U.S.A. Craftsman Quality - Every Elk River Custom Rod has been handcrafted by an experienced custom rod builder in Phillips. Each rod is stress tested and fully inspected before it is sent to a customer or one of our dealers.

Visually Pleasing - Eye-Catching custom artwork graphics, fish inlays, two-tone cork, gold or colored guides, feather inlays, sentimental saying or names printed on the rod.

Performance - Each rod is designed to have the properties needed to best pursue the species you're after: Extreme Sensitivity, Durability, casting accuracy, casting distance, easy to transport.

Superior Customer Service - Our goal is to exceed our customer's expectations. We are not simply looking to sell a fishing rod, but to build relationships with customers for a lifetime.

Personal Service - If you ever need assistance prior to, or after purchasing an Elk River Custom Rod, you can call and speak directly to a custom rod builder or one of the owners. You will not be put on hold or sent to an automated phone system (of course you are welcome to email anytime as well).

Money-Back 100% Satisfaction Guarantee - Simply put, if you don't like it, return it within 30 days of when we shipped it and you will have your money refunded.

"Five Year No-Hassle+Plus Warranty" - No complicated warranty claim process and you know in advance that in the event of an accident you won't have to spend a bundle to replace your rod (see warranty page for more details).

Personalized/Custom Gifts - We can fully custom build as someone requests or simply place names, sentimental notations, etc. on the rod to create memorable gifts for years to come.