Welcome to Elk River Custom Rods! We are located in Phillips, Wisconsin, and have been in business since 2007.
We believe fishing is more than just a hobby - It's a way to connect with nature, unwind from life, and create lasting memories.
That's why we strive to offer great rods to fit different needs and budgets. From carefully crafted one-of-a-kind rods for gifts, high performance tuned rods, to solid rods to "just go fish". We spend as much time designing our entry level rods as our top of the line ones.
Whether you're an experienced angler or just starting your fishing journey, we are here to help you find the right rod - or complete set up with reel and line - to help you catch fish and enjoy your time on the water.
A huge thank you to mom and dad for all the support, and to Grandpa for taking the time to take me fishing.
--Marc Morrone
Why Choose an Elk River Custom Rod?
U.S.A. Craftsman Quality - Every Elk River Custom Rod has been handcrafted by our family owned rod shop, in Phillips, WI.
Visually Pleasing - Eye-Catching custom artwork graphics, fish inlays, two-tone cork, feather inlays, sentimental saying or names printed on the rod.
Performance - Each rod is designed to have the properties needed to best pursue the species you're after: Extreme Sensitivity, Durability, casting accuracy, casting distance, easy to transport.
Superior Customer Service - Our goal is to exceed our customer's expectations. We are not simply looking to sell a fishing rod, but to build relationships with customers for a lifetime.
Personal Service - If you ever need assistance prior to, or after purchasing an Elk River Custom Rod, you can call and speak directly to a custom rod builder or the owner. You will not be put on hold or sent to an automated phone system (of course you are welcome to email anytime as well).
Money-Back 100% Satisfaction Guarantee - Simply put, if you don't like it, return it within 30 days of when we shipped it and you will have your money refunded.
"Five Year No-Hassle Warranty" - No complicated warranty claim process and you know in advance that in the event of an accident you won't have to spend a bundle to replace your rod.
Personalized/Custom Gifts - We can fully custom build as someone requests or simply place names, sentimental notations, etc. on the rod to create memorable gifts for years to come.